Month: June 2019

5 Tips for Reducing Your Cost per Lead on Facebook

5 Tips for Reducing Your Cost per Lead on Facebook

By Michelle Richards | June 27, 2019

Facebook’s comprehensive targeting and audience options let you connect with people at all stages of their buying journey. Well step you through the 5 best ways to reach your audience and reduce your costs per lead on Facebook with Demographics, Split Testing, Lookalike Audiences, and more.

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How to Improve Online Impressions of your Business

How to Improve Online Impressions of your Business

By Michelle Richards | June 26, 2019

Online impressions are created every time a consumer encounters (or doesn’t encounter!) your brand when looking for information. Impressions are created through your website, business listings, Facebook and Twitter pages, email communications, social media interactions, online reviews, and search engine results.

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Digital Marketing Strategies with the Best Returns

Digital Marketing Strategies with the Best Returns

By Michelle Richards | June 21, 2019

Your customers and prospects are almost always online. Consumers are looking to engage with their favorite brands. People are actively searching for new information and answers to their questions. An effective digital marketing strategy provides your company with the best plan of action required to engage with your prospects and customers.

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Using Video Content to Boost Conversion Rates

Using Video Content to Boost Conversion Rates

By Michelle Richards | June 19, 2019

If you’re not using video in your marketing, you’re missing out. Video is recognized as the most dynamic content medium for advertising and audience engagement in 2019. Businesses need video content to survive and thrive online. Video ads are a great way to keep up with current digital marketing trends and people’s love of immersive content.

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