Month: August 2019

The Rise of Data-Driven Marketing

The Rise of Data-Driven Marketing

By Michelle Richards | August 22, 2019

With business growth tied intimately to user experience, consumer data is now your most valuable marketing resource. Data-driven marketing strategies give you the insights you need to succeed. Data gives you the power to initiate personal and meaningful conversations with consumers – tailored to cater to their unique interests and behaviors, and offering solutions to their individual problems.

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Understanding Native Advertising in 2019

Understanding Native Advertising in 2019

By Michelle Richards | August 13, 2019

As sponsored content becomes the biggest trend for digital advertising in 2019, find out how your business can benefit from native ads. Well-crafted native content leaves your audience with a favorable impression of your brand and faith in your expertise. It makes your brand look more credible, memorable, and, most importantly, trustworthy.

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