The MercDigital Marketing Advantage

Fake reviews, filtered reviews, and poor business services have made it increasingly difficult for businesses to maintain a strong review page and business listing on Yelp. If your business is suffering because Yelp won’t remove inappropriate reviews, or because they are hiding your 5-star reviews, we have solutions to help.

For businesses looking to succeed, online reputation management is no longer optional. Streamlined and professional ORM will keep your brand top of mind for your audience, drive traffic, and grow business revenue. Maintaining a good reputation ensures that your ROI continues to increase over time.

Poor online reviews have the power to destroy your business. No matter how great your business is, a poor online reputation can undermine years of hard work. If your business is suffering at the hands of online review sites, there’s a few simple actions you can take that will make a significant impact on business revenue.

Is a bad Yelp rating killing your business’s reputation? Are malicious rumors harming your good name? Are you a professional with damaging and embarrassing content appearing in your online searches? It is possible to repair and protect your reputation!

We all know that a business’s online reviews and reputation is vitally important, but how reviews are managed may be even more critical. Research shows that businesses who work to improve their online reputation see far better customer retention rates. But that’s not all: it’s the method used to manage your business reputation that matters most.

With business growth tied intimately to user experience, consumer data is now your most valuable marketing resource. Data-driven marketing strategies give you the insights you need to succeed. Data gives you the power to initiate personal and meaningful conversations with consumers – tailored to cater to their unique interests and behaviors, and offering solutions to their individual problems.

As sponsored content becomes the biggest trend for digital advertising in 2019, find out how your business can benefit from native ads. Well-crafted native content leaves your audience with a favorable impression of your brand and faith in your expertise. It makes your brand look more credible, memorable, and, most importantly, trustworthy.

Your business needs a streamlined process to attract buyers, nurture them, and then deliver win-ready leads straight to your sales team. MercDigital’s lead generation tactics will help your company increase brand awareness, engage your audience, build relationships, generate qualified leads, and ultimately close more deals.

What if you could get your ad directly in front of a ready-made target audience? What if you could use your competitors’ marketing budget to get leads for your business? Find out the best competitive marketing strategies and get tips on how to use competitive advertising to target your competitions’ customers across multiple channels.

Your business’s online reputation can be your strongest asset or your biggest liability. A great reputation depends upon having the trust of your audience. Find out why your business needs great online reviews, how to get them, and how to use your reviews to win more clients.

Facebook’s comprehensive targeting and audience options let you connect with people at all stages of their buying journey. Well step you through the 5 best ways to reach your audience and reduce your costs per lead on Facebook with Demographics, Split Testing, Lookalike Audiences, and more.

Online impressions are created every time a consumer encounters (or doesn’t encounter!) your brand when looking for information. Impressions are created through your website, business listings, Facebook and Twitter pages, email communications, social media interactions, online reviews, and search engine results.

Your customers and prospects are almost always online. Consumers are looking to engage with their favorite brands. People are actively searching for new information and answers to their questions. An effective digital marketing strategy provides your company with the best plan of action required to engage with your prospects and customers.

If you’re not using video in your marketing, you’re missing out. Video is recognized as the most dynamic content medium for advertising and audience engagement in 2019. Businesses need video content to survive and thrive online. Video ads are a great way to keep up with current digital marketing trends and people’s love of immersive content.

PPC (or Pay-per-Click) advertising is a digital marketing tactic that has become increasingly important over the past decade. Many business owners underestimate the benefits of PPC, and are missing out on a huge opportunity to grow their business.

Before jumping onboard with an exciting new marketing strategy to overhaul your business, it’s worthwhile breaking down your business goals and clearly defining marketing priorities for your company. Having a clear picture of your business’s current situation as well as your future goals will allow you to evaluate your marketing options.

Email marketing is still one of the most direct and effective ways of connecting with your leads, nurturing them, and turning them into loyal customers. Effective marketing emails will convert prospects into new customers, and turn casual buyers into loyal fans of your brand. Email marketing is also a great tactic for lead acceleration.

Our Google Ads guide for beginners will show you how paid search will help you reach new customers and grow your business. Learn how Targeting, Keywords, Quality Scores, and Effective Landing Pages will boost your conversion rates. Google Statistics for 2019-

Facebook Statistics for 2019-
Facebook is the most popular social network channel in the world.
1.6 billion people worldwide are connected to a small business on Facebook.
More than two billion people use Facebook every month.
1.56 billion people worldwide check their Facebook account daily.
In the United States, 82% of internet users aged 18 – 29 years have an active Facebook account.

Many business owners are so focused on the larger projects of website design and social media that they overlook the need for a Business Listing. However, these straightforward listings play a vital role in reputation, rankings, and revenue. While it can be time-consuming to claim an existing business listing or to submit your company data to the many different directories, inclusion in most directories and local data indexes is free.