Is Yelp Killing Your Business?

Is Yelp Killing Your Business?

By Michelle Richards | December 22, 2019

Fake reviews, filtered reviews, and poor business services have made it increasingly difficult for businesses to maintain a strong review page and business listing on Yelp. If your business is suffering because Yelp won’t remove inappropriate reviews, or because they are hiding your 5-star reviews, we have solutions to help.

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The Financial Impact of Your Online Reputation

The Financial Impact of Your Online Reputation

By Michelle Richards | December 15, 2019

For businesses looking to succeed, online reputation management is no longer optional. Streamlined and professional ORM will keep your brand top of mind for your audience, drive traffic, and grow business revenue. Maintaining a good reputation ensures that your ROI continues to increase over time.

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The Cost of Bad Reviews

The Cost of Bad Reviews

By Michelle Richards | October 23, 2019

Poor online reviews have the power to destroy your business. No matter how great your business is, a poor online reputation can undermine years of hard work. If your business is suffering at the hands of online review sites, there’s a few simple actions you can take that will make a significant impact on business revenue.

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Repair and Protect your Online Reputation

Repair and Protect your Online Reputation

By Michelle Richards | October 11, 2019

Is a bad Yelp rating killing your business’s reputation? Are malicious rumors harming your good name? Are you a professional with damaging and embarrassing content appearing in your online searches? It is possible to repair and protect your reputation!

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Beat Churn with Online Reputation Management

Beat Churn with Online Reputation Management

By Michelle Richards | September 5, 2019

We all know that a business’s online reviews and reputation is vitally important, but how reviews are managed may be even more critical. Research shows that businesses who work to improve their online reputation see far better customer retention rates. But that’s not all: it’s the method used to manage your business reputation that matters most.

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The Rise of Data-Driven Marketing

The Rise of Data-Driven Marketing

By Michelle Richards | August 22, 2019

With business growth tied intimately to user experience, consumer data is now your most valuable marketing resource. Data-driven marketing strategies give you the insights you need to succeed. Data gives you the power to initiate personal and meaningful conversations with consumers – tailored to cater to their unique interests and behaviors, and offering solutions to their individual problems.

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Understanding Native Advertising in 2019

Understanding Native Advertising in 2019

By Michelle Richards | August 13, 2019

As sponsored content becomes the biggest trend for digital advertising in 2019, find out how your business can benefit from native ads. Well-crafted native content leaves your audience with a favorable impression of your brand and faith in your expertise. It makes your brand look more credible, memorable, and, most importantly, trustworthy.

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Lead Management Solutions for Your Business

Lead Management Solutions for Your Business

By Michelle Richards | July 20, 2019

Your business needs a streamlined process to attract buyers, nurture them, and then deliver win-ready leads straight to your sales team. MercDigital’s lead generation tactics will help your company increase brand awareness, engage your audience, build relationships, generate qualified leads, and ultimately close more deals.

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How to Win Your Competitors’ Customers

How to Win Your Competitors’ Customers

By Michelle Richards | July 10, 2019

What if you could get your ad directly in front of a ready-made target audience? What if you could use your competitors’ marketing budget to get leads for your business? Find out the best competitive marketing strategies and get tips on how to use competitive advertising to target your competitions’ customers across multiple channels.

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How Important are 5-Star Online Reviews?

How Important are 5-Star Online Reviews?

By Michelle Richards | July 3, 2019

Your business’s online reputation can be your strongest asset or your biggest liability. A great reputation depends upon having the trust of your audience. Find out why your business needs great online reviews, how to get them, and how to use your reviews to win more clients.

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5 Tips for Reducing Your Cost per Lead on Facebook

5 Tips for Reducing Your Cost per Lead on Facebook

By Michelle Richards | June 27, 2019

Facebook’s comprehensive targeting and audience options let you connect with people at all stages of their buying journey. Well step you through the 5 best ways to reach your audience and reduce your costs per lead on Facebook with Demographics, Split Testing, Lookalike Audiences, and more.

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How to Improve Online Impressions of your Business

How to Improve Online Impressions of your Business

By Michelle Richards | June 26, 2019

Online impressions are created every time a consumer encounters (or doesn’t encounter!) your brand when looking for information. Impressions are created through your website, business listings, Facebook and Twitter pages, email communications, social media interactions, online reviews, and search engine results.

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Digital Marketing Strategies with the Best Returns

Digital Marketing Strategies with the Best Returns

By Michelle Richards | June 21, 2019

Your customers and prospects are almost always online. Consumers are looking to engage with their favorite brands. People are actively searching for new information and answers to their questions. An effective digital marketing strategy provides your company with the best plan of action required to engage with your prospects and customers.

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Using Video Content to Boost Conversion Rates

Using Video Content to Boost Conversion Rates

By Michelle Richards | June 19, 2019

If you’re not using video in your marketing, you’re missing out. Video is recognized as the most dynamic content medium for advertising and audience engagement in 2019. Businesses need video content to survive and thrive online. Video ads are a great way to keep up with current digital marketing trends and people’s love of immersive content.

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Defining Business Goals for a Bullet-Proof Marketing Strategy

Defining Business Goals for a Bullet-Proof Marketing Strategy

By Michelle Richards | June 11, 2019

Before jumping onboard with an exciting new marketing strategy to overhaul your business, it’s worthwhile breaking down your business goals and clearly defining marketing priorities for your company. Having a clear picture of your business’s current situation as well as your future goals will allow you to evaluate your marketing options.

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Grow Your Business with Email Marketing

Grow Your Business with Email Marketing

By Michelle Richards | June 6, 2019

Email marketing is still one of the most direct and effective ways of connecting with your leads, nurturing them, and turning them into loyal customers. Effective marketing emails will convert prospects into new customers, and turn casual buyers into loyal fans of your brand. Email marketing is also a great tactic for lead acceleration.

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Using Facebook Ads in your Marketing Campaign

Using Facebook Ads in your Marketing Campaign

By Michelle Richards | May 28, 2019

Facebook Statistics for 2019-
Facebook is the most popular social network channel in the world.
1.6 billion people worldwide are connected to a small business on Facebook.
More than two billion people use Facebook every month.
1.56 billion people worldwide check their Facebook account daily.
In the United States, 82% of internet users aged 18 – 29 years have an active Facebook account.

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Do I Need a Business Listing?

Do I Need a Business Listing?

By Michelle Richards | May 23, 2019

Many business owners are so focused on the larger projects of website design and social media that they overlook the need for a Business Listing. However, these straightforward listings play a vital role in reputation, rankings, and revenue. While it can be time-consuming to claim an existing business listing or to submit your company data to the many different directories, inclusion in most directories and local data indexes is free.

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Social Media Marketing for Beginners

Social Media Marketing for Beginners

By Michelle Richards | May 18, 2019

Need tips on how to promote your brand on Social Media?
Social media marketing is no longer optional for businesses in 2019. If you need customers, you need social media. The most successful way to market your business on social media is not to market it at all. Instead, build a community of engaged fans and loyal supporters who will share your passion with you. Social media is unique in providing an interactive platform that allows brands to engage and interact with their customers and target audience.

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Killer Marketing Plans for Startups

Killer Marketing Plans for Startups

By Jeremy Louder | May 14, 2019

Need a plan and some advice for marketing your startup? Hit the ground running with digital marketing help from MercDigital. Finally taking that step to launch yourself into the business world can be exhilarating! Marketing a startup takes time and commitment. When you’re starting from scratch, you’re usually limited in the most important marketing resources – time, money, and experience.

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The MercDigital Marketing Advantage

The MercDigital Marketing Advantage

By Jeremy Louder | May 10, 2019

Explode your sales! Get help from the experts with simple digital marketing strategies that will see you take advantage of online growth opportunities for your business. Don’t miss out on potential sales for your brand!

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