The Rise of Data-Driven Marketing

The Rise of Data-Driven Marketing

By Michelle Richards | August 22, 2019

With business growth tied intimately to user experience, consumer data is now your most valuable marketing resource. Data-driven marketing strategies give you the insights you need to succeed. Data gives you the power to initiate personal and meaningful conversations with consumers – tailored to cater to their unique interests and behaviors, and offering solutions to their individual problems.

Read more
5 Tips for Reducing Your Cost per Lead on Facebook

5 Tips for Reducing Your Cost per Lead on Facebook

By Michelle Richards | June 27, 2019

Facebook’s comprehensive targeting and audience options let you connect with people at all stages of their buying journey. Well step you through the 5 best ways to reach your audience and reduce your costs per lead on Facebook with Demographics, Split Testing, Lookalike Audiences, and more.

Read more
Digital Marketing Strategies with the Best Returns

Digital Marketing Strategies with the Best Returns

By Michelle Richards | June 21, 2019

Your customers and prospects are almost always online. Consumers are looking to engage with their favorite brands. People are actively searching for new information and answers to their questions. An effective digital marketing strategy provides your company with the best plan of action required to engage with your prospects and customers.

Read more
Beginner’s Guide to Paid Search & Google Ads

Beginner’s Guide to Paid Search & Google Ads

By Michelle Richards | May 31, 2019

Our Google Ads guide for beginners will show you how paid search will help you reach new customers and grow your business. Learn how Targeting, Keywords, Quality Scores, and Effective Landing Pages will boost your conversion rates. Google Statistics for 2019-

Read more
Killer Marketing Plans for Startups

Killer Marketing Plans for Startups

By Jeremy Louder | May 14, 2019

Need a plan and some advice for marketing your startup? Hit the ground running with digital marketing help from MercDigital. Finally taking that step to launch yourself into the business world can be exhilarating! Marketing a startup takes time and commitment. When you’re starting from scratch, you’re usually limited in the most important marketing resources – time, money, and experience.

Read more