Poor online reviews have the power to destroy your business. No matter how great your business is, a poor online reputation can undermine years of hard work. If your business is suffering at the hands of online review sites, there’s a few simple actions you can take that will make a significant impact on business revenue.
Is a bad Yelp rating killing your business’s reputation? Are malicious rumors harming your good name? Are you a professional with damaging and embarrassing content appearing in your online searches? It is possible to repair and protect your reputation!
We all know that a business’s online reviews and reputation is vitally important, but how reviews are managed may be even more critical. Research shows that businesses who work to improve their online reputation see far better customer retention rates. But that’s not all: it’s the method used to manage your business reputation that matters most.
With business growth tied intimately to user experience, consumer data is now your most valuable marketing resource. Data-driven marketing strategies give you the insights you need to succeed. Data gives you the power to initiate personal and meaningful conversations with consumers – tailored to cater to their unique interests and behaviors, and offering solutions to their individual problems.