Understanding IRR

Maximize your business’s online potential
by mastering the IRR principle.
Our Knowledge Base will show you how.

Understanding IRR

Maximize your business’s online potential
by mastering the IRR principle.

Our Knowledge Base will show you how.

Not getting the results you want from your online advertising? Overwhelmed by confusing marketing jargon? No time to implement the marketing strategy you know you need? MercDigital’s foolproof marketing approach makes it easy to identify the barriers to your business success and make the changes you need to see immediate results.

While the end goal of any marketing strategy is to generate increased profits for your business, every aspect of even the most exhaustive marketing campaign boils down to three simple concepts:

Impression  –  Revenue  –  Reputation.

To be successful, you need to be highly effective in each of these three areas. Our marketing strategists will identify the areas in which your business is performing poorly and tailor a marketing solution to suit. Getting the balance right means you see the best return on your marketing investment.

To find out more, browse the following range of marketing guides that explain the solutions and services we offer. Find out what MercDigital can do for you! Use the content filter to learn more about how we can build your brand’s online presence, reach new markets, engage with your audience, identify your most profitable customers, and increase your conversions and sales. We’re happy to share our knowledge with you!

Scroll down to get even more advice and inspiration in the Related Articles section of our Knowledge Base. If you already know exactly where your business needs a boost, click straight to our solutions pages to learn more about MercDigital’s Impression, Revenue, and Reputation building marketing services.

IMPRESSION

How easy is it for potential customers to find you? Is your online presence creating a favorable impression with consumers who are considering doing business with you? Offering a great impression is the only way to show your audience what it is that makes your business unique and compelling in an increasingly discerning marketplace. A great impression will bring in more leads! While a poor impression will send consumers straight to your competition.

REVENUE

Could you be making more money? Are you doing everything in your power to generate new leads and increase your sales? How much revenue is your current marketing strategy generating for your business? Ready to scale but unsure of the best first step? Set your marketing goals and identify the best tactics to bring in more revenue for your business. Our expert strategists will help increase customer retention, identify new revenue streams, and boost your ROI.

REPUTATION

How do you maintain your relationships with existing customers? Do your marketing efforts encourage repeat business from happy customers? Are your online reviews and brand mentions helping your business? Or is a negative rating crushing your reputation? Your online reputation determines whether or not a consumer will decide to do business with you. MercDigital makes it easy for you to nurture your client base and improve your online reputation.

Ready to learn more?

For a more personalized solution to your business’s marketing problems, speak to a MercDigital marketing expert and get the right advice for your business. We offer a free strategy session to identify your company’s biggest opportunities for boosting your rate of return!

Find out which are the best marketing strategies and tools to build your business.

Use our Knowledge Base content filter to browse the range of marketing services and solutions tailored to improve your Impression, Revenue, or Reputation.

MARKETING STRATEGIES

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Advertising Intelligence

Advertising Intelligence Analytics and Reporting Tool Advertising Intelligence is the term given to the concept of tracking and analyzing advertising data to gain actionable insights into ad spend and placement to better inform the overall digital marketing planning process. MercDigital uses Advertising Intelligence tools

Content Marketing

Blog Posts

Managed Blog Posts Content Marketing Tactics Businesses use blog articles to establish a strong online presence across their market. Regular blog posts build trust and establish your brand as an authority in your field. Links to your blog from your social media pages or

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Business Listing Services

Business Listing Services SEO and Reputation Management Tactics Building your online reputation starts with building an online presence. Your business listing should be the first online entry you create for your new business, even before you set up your Facebook page! It can sometimes

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Custom Website Design

Website Design & Creation Impression & Revenue Building Strategies A great website design establishes your brand’s online presence and creates a lasting impression. You only get one chance at making a great first impression! When people search for the services and products they need

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Customer Relationship Management

Customer Relationship Management Reputation Management Tactics For many businesses, when they think of CRM tools, they think of a way to collect and manage their customers’ information and purchase history to track the success of their marketing activities. But good CRM is all about

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Display Ads Campaign

Display Ads Campaign Awareness and Impression Building Tactics Like other digital advertising formats, Display Ads target online consumers through demographics such as their age, gender, interests, and location. The advantage of Display Ads is your ability to specifically target consumers with an increased likelihood

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Domain Name Setup

Domain Name Setup Branding and Impression Tactics Like other digital advertising formats, Display Ads target online consumers through demographics such as their age, gender, interests, and location. The advantage of Display Ads is your ability to specifically target consumers with an increased likelihood of

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Email Marketing

Email Marketing Customer Relationship Management Tactics Email is one of the most successful marketing methods for engaging with your customer base. An email campaign is a great way to reach new audiences and highlight new promotions. Deliver your message direct to your customers with

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Facebook Ad Campaign

Facebook Ad Campaign Social Media and Paid Search Tactics Online Digital Advertising puts your brand and your company in front of your target audience in search engine results, social media feeds, review sites and other locations around the web. Targeted ads backed by solid

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Google My Business

Google My Business Profile and Posts Social Media and SEO Tactics A Google My Business page is the most important business listing you can create for your company. Your Google My Business profile lets you easily connect and share with local customers across Google

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Graphic Design

Graphic Design Branding and Reputation Management Tactics Do you need custom graphic design work to launch your brand or marketing campaign? Not sure where to start with creating an image or logo for your company? Need printed advertising media or stationery for your business?

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Native Ads

Native Ads Impression and Revenue Building Tactics The internet is built on informative and engaging content. Native Ads let you tap into your audience’s quest for information by blending appealing advertisements with smart and up-to-date content. Native Ads give you the opportunity to display

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Online Reputation Management

Online Business Reputation Management Reputation Management Tactics Reputation management aims to shape public perception of your brand by influencing online information and increasing the visibility of positive opinions. Reputation management must be a central component of any digital marketing plan. What people think of

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Paid Google Ads

Paid Google Ads Paid Search and PPC Tactics Turn Google searches into new website and storefront visitors for your business. Google Ads (previously Google AdWords) is an online advertising platform following the Pay-Per-Click model. Advertisers display brief advertisements on the Google search results page

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Premium Downloadable Content

Premium Downloadable Content CRM and Revenue Boosting Tactics Get more leads with premium content!  Offer your visitors something of value, like a free eBook, a bonus PDF download, PowerPoint slideshow, or video content. Once you’ve attracted visitors to your blog or website, the next

SEO Optimization

SEO Optimization

SEO Optimization SEO and Content Marketing Tactics Boost your SEO with MercDigital! We know how to get your website ranked higher on Google. Industry-leading technology gives MercDigital access to vast amounts of search data. Extensive experience gives us the knowledge on how to make

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Social Media Marketing

Social Media Marketing SEO and Reputation Management Tactics Ready to launch your business via social media? Need advice on social media marketing, or help finding the best way to drive sales through your social media interactions and advertisements? MercDigital has a range of marketing

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Social Media Page Build

Social Media Page Build Social Media and SEO Tactics Social media sites like Facebook, Twitter, LinkedIn, Instagram, and others provide you with the perfect platform to share and communicate with your customers. Your social media feed gives you the opportunity to speak directly with

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The Rise of Data-Driven Marketing

Are You Taking Advantage of Data-Driven Marketing? It’s no longer enough to just write witty copy and plaster images of your product over the internet. It now takes more to

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Digital Marketing Strategies with the Best Returns

Your customers and prospects are almost always online. Consumers are looking to engage with their favorite brands. People are actively searching for new information and answers to their questions. An

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Is Yelp Killing Your Business?

When it comes to promoting your business, or managing your online reputation, we all know how important great reviews are. Consumers leave reviews on a range of platforms including Google,

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The Financial Impact of Your Online Reputation

Although most business leaders can make the logical connection between a strong brand presence and increased business, putting a tangible value on the benefits online reputation management will have on

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The Cost of Bad Reviews

You’ve worked hard to build your business! You’ve refined your products, you offer unbeatable service, and you have staff willing to go above and beyond to provide your clients with value

Demonstration

Repair and Protect your Online Reputation

Don’t let unjustified poor reviews or disgruntled ex-employees damage your business! The growth and popularity of online review sites has created a significant vulnerability for businesses. In today’s “internet review

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Beat Churn with Online Reputation Management

If Client Churn is a Problem for Your Business, Online Reputation Management is Your Solution. If you’re looking for an effective way to retain your clients, set your eyes on

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The Rise of Data-Driven Marketing

Are You Taking Advantage of Data-Driven Marketing? It’s no longer enough to just write witty copy and plaster images of your product over the internet. It now takes more to

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Lead Management Solutions for Your Business

Your business needs a streamlined process to attract buyers, nurture them, and then deliver win-ready leads straight to your sales team. Successful lead generation systems do more than just collect

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How Important are 5-Star Online Reviews?

Your business’s online reputation can be your strongest asset or your biggest liability. A great reputation depends upon having the trust of your audience. Building trust starts with managing your

admin-ajax

Is Yelp Killing Your Business?

When it comes to promoting your business, or managing your online reputation, we all know how important great reviews are. Consumers leave reviews on a range of platforms including Google,

admin-ajax

The Financial Impact of Your Online Reputation

Although most business leaders can make the logical connection between a strong brand presence and increased business, putting a tangible value on the benefits online reputation management will have on

admin-ajax

The Cost of Bad Reviews

You’ve worked hard to build your business! You’ve refined your products, you offer unbeatable service, and you have staff willing to go above and beyond to provide your clients with value

Demonstration

Repair and Protect your Online Reputation

Don’t let unjustified poor reviews or disgruntled ex-employees damage your business! The growth and popularity of online review sites has created a significant vulnerability for businesses. In today’s “internet review

admin-ajax

Beat Churn with Online Reputation Management

If Client Churn is a Problem for Your Business, Online Reputation Management is Your Solution. If you’re looking for an effective way to retain your clients, set your eyes on

Businesswoman explaining strategy to coworkers

The Rise of Data-Driven Marketing

Are You Taking Advantage of Data-Driven Marketing? It’s no longer enough to just write witty copy and plaster images of your product over the internet. It now takes more to

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Understanding Native Advertising

This Year’s Guide to Native Advertising Digital advertising is all about creating brand messages that persuade and motivate consumers to take action. The most effective advertising will be eye-catching, memorable,

White chess king broken by the black king, on a chessboard, blur

How to Win Your Competitors’ Customers

Want More Traffic? Schedule A Free Strategy Session Featured Posts Get advice to improve your: IMPRESSION REVENUE REPUTATION    Find the information you need: Find us on Facebook Discover More

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Lead Management Solutions for Your Business

Your business needs a streamlined process to attract buyers, nurture them, and then deliver win-ready leads straight to your sales team. Successful lead generation systems do more than just collect

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How Important are 5-Star Online Reviews?

Your business’s online reputation can be your strongest asset or your biggest liability. A great reputation depends upon having the trust of your audience. Building trust starts with managing your

Person Shopping Online Connection Concept

How to Improve Online Impressions of your Business

Online impressions are created every time a consumer encounters (or doesn’t encounter!) your brand when looking for information. Impressions are created through your website, business listings, Facebook and Twitter pages,

Person Shopping Online Connection Concept

Digital Marketing Strategies with the Best Returns

Your customers and prospects are almost always online. Consumers are looking to engage with their favorite brands. People are actively searching for new information and answers to their questions. An

Web

Using Video Content to Boost Conversion Rates

If you’re not using video in your marketing, you’re missing out. Video is recognized as the most dynamic content medium for advertising and audience engagement this year. Businesses need video

Businesswoman explaining strategy to coworkers

The Rise of Data-Driven Marketing

Are You Taking Advantage of Data-Driven Marketing? It’s no longer enough to just write witty copy and plaster images of your product over the internet. It now takes more to

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Lead Management Solutions for Your Business

Your business needs a streamlined process to attract buyers, nurture them, and then deliver win-ready leads straight to your sales team. Successful lead generation systems do more than just collect

Person Shopping Online Connection Concept

Digital Marketing Strategies with the Best Returns

Your customers and prospects are almost always online. Consumers are looking to engage with their favorite brands. People are actively searching for new information and answers to their questions. An

admin-ajax

Unlocking Business Growth with Local SEO

In a digital-first age, where convenience is king, consumers naturally gravitate toward businesses they can locate effortlessly online. Local SEO serves as the digital beacon, guiding them to your business.

admin-ajax

Is Yelp Killing Your Business?

When it comes to promoting your business, or managing your online reputation, we all know how important great reviews are. Consumers leave reviews on a range of platforms including Google,

admin-ajax

The Financial Impact of Your Online Reputation

Although most business leaders can make the logical connection between a strong brand presence and increased business, putting a tangible value on the benefits online reputation management will have on

admin-ajax

The Cost of Bad Reviews

You’ve worked hard to build your business! You’ve refined your products, you offer unbeatable service, and you have staff willing to go above and beyond to provide your clients with value

Demonstration

Repair and Protect your Online Reputation

Don’t let unjustified poor reviews or disgruntled ex-employees damage your business! The growth and popularity of online review sites has created a significant vulnerability for businesses. In today’s “internet review

admin-ajax

Beat Churn with Online Reputation Management

If Client Churn is a Problem for Your Business, Online Reputation Management is Your Solution. If you’re looking for an effective way to retain your clients, set your eyes on

Businesswoman explaining strategy to coworkers

The Rise of Data-Driven Marketing

Are You Taking Advantage of Data-Driven Marketing? It’s no longer enough to just write witty copy and plaster images of your product over the internet. It now takes more to

admin-ajax

Understanding Native Advertising

This Year’s Guide to Native Advertising Digital advertising is all about creating brand messages that persuade and motivate consumers to take action. The most effective advertising will be eye-catching, memorable,

White chess king broken by the black king, on a chessboard, blur

How to Win Your Competitors’ Customers

Want More Traffic? Schedule A Free Strategy Session Featured Posts Get advice to improve your: IMPRESSION REVENUE REPUTATION    Find the information you need: Find us on Facebook Discover More

admin-ajax

Lead Management Solutions for Your Business

Your business needs a streamlined process to attract buyers, nurture them, and then deliver win-ready leads straight to your sales team. Successful lead generation systems do more than just collect

admin-ajax

How Important are 5-Star Online Reviews?

Your business’s online reputation can be your strongest asset or your biggest liability. A great reputation depends upon having the trust of your audience. Building trust starts with managing your

Person Shopping Online Connection Concept

How to Improve Online Impressions of your Business

Online impressions are created every time a consumer encounters (or doesn’t encounter!) your brand when looking for information. Impressions are created through your website, business listings, Facebook and Twitter pages,

Person Shopping Online Connection Concept

Digital Marketing Strategies with the Best Returns

Your customers and prospects are almost always online. Consumers are looking to engage with their favorite brands. People are actively searching for new information and answers to their questions. An

Web

Using Video Content to Boost Conversion Rates

If you’re not using video in your marketing, you’re missing out. Video is recognized as the most dynamic content medium for advertising and audience engagement this year. Businesses need video

admin-ajax

The Advantages of Pay-Per-Click Advertising

PPC (or Pay-per-Click) advertising is a digital marketing tactic that has become increasingly important over the past decade. Many business owners underestimate the benefits of PPC, and are missing out

Person Shopping Online Connection Concept

How to Improve Online Impressions of your Business

Online impressions are created every time a consumer encounters (or doesn’t encounter!) your brand when looking for information. Impressions are created through your website, business listings, Facebook and Twitter pages,

admin-ajax

Unlocking Business Growth with Local SEO

In a digital-first age, where convenience is king, consumers naturally gravitate toward businesses they can locate effortlessly online. Local SEO serves as the digital beacon, guiding them to your business.

admin-ajax

Is Yelp Killing Your Business?

When it comes to promoting your business, or managing your online reputation, we all know how important great reviews are. Consumers leave reviews on a range of platforms including Google,

admin-ajax

The Financial Impact of Your Online Reputation

Although most business leaders can make the logical connection between a strong brand presence and increased business, putting a tangible value on the benefits online reputation management will have on

admin-ajax

The Cost of Bad Reviews

You’ve worked hard to build your business! You’ve refined your products, you offer unbeatable service, and you have staff willing to go above and beyond to provide your clients with value

Demonstration

Repair and Protect your Online Reputation

Don’t let unjustified poor reviews or disgruntled ex-employees damage your business! The growth and popularity of online review sites has created a significant vulnerability for businesses. In today’s “internet review

admin-ajax

Beat Churn with Online Reputation Management

If Client Churn is a Problem for Your Business, Online Reputation Management is Your Solution. If you’re looking for an effective way to retain your clients, set your eyes on

Businesswoman explaining strategy to coworkers

The Rise of Data-Driven Marketing

Are You Taking Advantage of Data-Driven Marketing? It’s no longer enough to just write witty copy and plaster images of your product over the internet. It now takes more to

admin-ajax

Understanding Native Advertising

This Year’s Guide to Native Advertising Digital advertising is all about creating brand messages that persuade and motivate consumers to take action. The most effective advertising will be eye-catching, memorable,

White chess king broken by the black king, on a chessboard, blur

How to Win Your Competitors’ Customers

Want More Traffic? Schedule A Free Strategy Session Featured Posts Get advice to improve your: IMPRESSION REVENUE REPUTATION    Find the information you need: Find us on Facebook Discover More

admin-ajax

Lead Management Solutions for Your Business

Your business needs a streamlined process to attract buyers, nurture them, and then deliver win-ready leads straight to your sales team. Successful lead generation systems do more than just collect

admin-ajax

How Important are 5-Star Online Reviews?

Your business’s online reputation can be your strongest asset or your biggest liability. A great reputation depends upon having the trust of your audience. Building trust starts with managing your

Person Shopping Online Connection Concept

How to Improve Online Impressions of your Business

Online impressions are created every time a consumer encounters (or doesn’t encounter!) your brand when looking for information. Impressions are created through your website, business listings, Facebook and Twitter pages,

Person Shopping Online Connection Concept

Digital Marketing Strategies with the Best Returns

Your customers and prospects are almost always online. Consumers are looking to engage with their favorite brands. People are actively searching for new information and answers to their questions. An

Web

Using Video Content to Boost Conversion Rates

If you’re not using video in your marketing, you’re missing out. Video is recognized as the most dynamic content medium for advertising and audience engagement this year. Businesses need video

admin-ajax

The Advantages of Pay-Per-Click Advertising

PPC (or Pay-per-Click) advertising is a digital marketing tactic that has become increasingly important over the past decade. Many business owners underestimate the benefits of PPC, and are missing out

Businesswoman explaining strategy to coworkers

The Rise of Data-Driven Marketing

Are You Taking Advantage of Data-Driven Marketing? It’s no longer enough to just write witty copy and plaster images of your product over the internet. It now takes more to

White chess king broken by the black king, on a chessboard, blur

How to Win Your Competitors’ Customers

Want More Traffic? Schedule A Free Strategy Session Featured Posts Get advice to improve your: IMPRESSION REVENUE REPUTATION    Find the information you need: Find us on Facebook Discover More

Person Shopping Online Connection Concept

How to Improve Online Impressions of your Business

Online impressions are created every time a consumer encounters (or doesn’t encounter!) your brand when looking for information. Impressions are created through your website, business listings, Facebook and Twitter pages,

admin-ajax

The Cost of Bad Reviews

You’ve worked hard to build your business! You’ve refined your products, you offer unbeatable service, and you have staff willing to go above and beyond to provide your clients with value

Businesswoman explaining strategy to coworkers

The Rise of Data-Driven Marketing

Are You Taking Advantage of Data-Driven Marketing? It’s no longer enough to just write witty copy and plaster images of your product over the internet. It now takes more to

admin-ajax

Understanding Native Advertising

This Year’s Guide to Native Advertising Digital advertising is all about creating brand messages that persuade and motivate consumers to take action. The most effective advertising will be eye-catching, memorable,

White chess king broken by the black king, on a chessboard, blur

How to Win Your Competitors’ Customers

Want More Traffic? Schedule A Free Strategy Session Featured Posts Get advice to improve your: IMPRESSION REVENUE REPUTATION    Find the information you need: Find us on Facebook Discover More

Person Shopping Online Connection Concept

How to Improve Online Impressions of your Business

Online impressions are created every time a consumer encounters (or doesn’t encounter!) your brand when looking for information. Impressions are created through your website, business listings, Facebook and Twitter pages,

Person Shopping Online Connection Concept

Digital Marketing Strategies with the Best Returns

Your customers and prospects are almost always online. Consumers are looking to engage with their favorite brands. People are actively searching for new information and answers to their questions. An

Web

Using Video Content to Boost Conversion Rates

If you’re not using video in your marketing, you’re missing out. Video is recognized as the most dynamic content medium for advertising and audience engagement this year. Businesses need video

admin-ajax

The Advantages of Pay-Per-Click Advertising

PPC (or Pay-per-Click) advertising is a digital marketing tactic that has become increasingly important over the past decade. Many business owners underestimate the benefits of PPC, and are missing out

How to use google ads to fine new leads

Beginner’s Guide to Paid Search & Google Ads

Google Ads for Beginners. Our Google Ads guide for beginners will show you how paid search will help you reach new customers and grow your business. Learn how Targeting, Keywords, Quality Scores, and Effective

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Killer Marketing Plans for Startups

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Using Facebook Ads in your Marketing Campaign

Facebook Statistics for 2019 Facebook is the most popular social network channel in the world. 1.6 billion people worldwide are connected to a small business on Facebook. More than two

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Social Media Marketing for Beginners

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Are You Taking Advantage of Data-Driven Marketing? It’s no longer enough to just write witty copy and plaster images of your product over the internet. It now takes more to

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How to Improve Online Impressions of your Business

Online impressions are created every time a consumer encounters (or doesn’t encounter!) your brand when looking for information. Impressions are created through your website, business listings, Facebook and Twitter pages,

Person Shopping Online Connection Concept

Digital Marketing Strategies with the Best Returns

Your customers and prospects are almost always online. Consumers are looking to engage with their favorite brands. People are actively searching for new information and answers to their questions. An

admin-ajax

Unlocking Business Growth with Local SEO

In a digital-first age, where convenience is king, consumers naturally gravitate toward businesses they can locate effortlessly online. Local SEO serves as the digital beacon, guiding them to your business.

admin-ajax

Is Yelp Killing Your Business?

When it comes to promoting your business, or managing your online reputation, we all know how important great reviews are. Consumers leave reviews on a range of platforms including Google,

admin-ajax

The Financial Impact of Your Online Reputation

Although most business leaders can make the logical connection between a strong brand presence and increased business, putting a tangible value on the benefits online reputation management will have on

admin-ajax

The Cost of Bad Reviews

You’ve worked hard to build your business! You’ve refined your products, you offer unbeatable service, and you have staff willing to go above and beyond to provide your clients with value

Demonstration

Repair and Protect your Online Reputation

Don’t let unjustified poor reviews or disgruntled ex-employees damage your business! The growth and popularity of online review sites has created a significant vulnerability for businesses. In today’s “internet review

admin-ajax

Beat Churn with Online Reputation Management

If Client Churn is a Problem for Your Business, Online Reputation Management is Your Solution. If you’re looking for an effective way to retain your clients, set your eyes on

Businesswoman explaining strategy to coworkers

The Rise of Data-Driven Marketing

Are You Taking Advantage of Data-Driven Marketing? It’s no longer enough to just write witty copy and plaster images of your product over the internet. It now takes more to

admin-ajax