Knowledge

Before making a purchase or choosing a service, where do most of us turn? Online reviews. They’re like personal recommendations from friends, but available at our fingertips 24/7. At MercDigital,

In a digital-first age, where convenience is king, consumers naturally gravitate toward businesses they can locate effortlessly online. Local SEO serves as the digital beacon, guiding them to your business.

When it comes to promoting your business, or managing your online reputation, we all know how important great reviews are. Consumers leave reviews on a range of platforms including Google,

Although most business leaders can make the logical connection between a strong brand presence and increased business, putting a tangible value on the benefits online reputation management will have on

You’ve worked hard to build your business! You’ve refined your products, you offer unbeatable service, and you have staff willing to go above and beyond to provide your clients with value

Don’t let unjustified poor reviews or disgruntled ex-employees damage your business! The growth and popularity of online review sites has created a significant vulnerability for businesses. In today’s “internet review

If Client Churn is a Problem for Your Business, Online Reputation Management is Your Solution. If you’re looking for an effective way to retain your clients, set your eyes on

Are You Taking Advantage of Data-Driven Marketing? It’s no longer enough to just write witty copy and plaster images of your product over the internet. It now takes more to

This Year’s Guide to Native Advertising Digital advertising is all about creating brand messages that persuade and motivate consumers to take action. The most effective advertising will be eye-catching, memorable,

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Your business needs a streamlined process to attract buyers, nurture them, and then deliver win-ready leads straight to your sales team. Successful lead generation systems do more than just collect

Your business’s online reputation can be your strongest asset or your biggest liability. A great reputation depends upon having the trust of your audience. Building trust starts with managing your

For most businesses, simply posting on Facebook isn’t enough. While Facebook is home to 1.56 billion daily active users, it’s not always easy to get in front of your audience. While your

Online impressions are created every time a consumer encounters (or doesn’t encounter!) your brand when looking for information. Impressions are created through your website, business listings, Facebook and Twitter pages,

Your customers and prospects are almost always online. Consumers are looking to engage with their favorite brands. People are actively searching for new information and answers to their questions. An

If you’re not using video in your marketing, you’re missing out. Video is recognized as the most dynamic content medium for advertising and audience engagement this year. Businesses need video

PPC (or Pay-per-Click) advertising is a digital marketing tactic that has become increasingly important over the past decade. Many business owners underestimate the benefits of PPC, and are missing out

Before jumping onboard with an exciting new marketing strategy to overhaul your business, it’s worthwhile breaking down your business goals and clearly defining marketing priorities for your company. Having a

Google Ads for Beginners. Our Google Ads guide for beginners will show you how paid search will help you reach new customers and grow your business. Learn how Targeting, Keywords, Quality Scores, and Effective

Need a plan and some advice for marketing your startup? Hit the ground running with digital marketing help from MercDigital. Finally taking that step to launch yourself into the business

Facebook Statistics for 2019 Facebook is the most popular social network channel in the world. 1.6 billion people worldwide are connected to a small business on Facebook. More than two

Need tips on how to promote your brand on Social Media? Social media marketing is no longer optional for businesses. If you need customers, you need social media. The most