Tag: Revenue

The Rise of Data-Driven Marketing

The Rise of Data-Driven Marketing

By Michelle Richards | August 22, 2019

With business growth tied intimately to user experience, consumer data is now your most valuable marketing resource. Data-driven marketing strategies give you the insights you need to succeed. Data gives you the power to initiate personal and meaningful conversations with consumers – tailored to cater to their unique interests and behaviors, and offering solutions to their individual problems.

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Understanding Native Advertising in 2019

Understanding Native Advertising in 2019

By Michelle Richards | August 13, 2019

As sponsored content becomes the biggest trend for digital advertising in 2019, find out how your business can benefit from native ads. Well-crafted native content leaves your audience with a favorable impression of your brand and faith in your expertise. It makes your brand look more credible, memorable, and, most importantly, trustworthy.

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5 Tips for Reducing Your Cost per Lead on Facebook

5 Tips for Reducing Your Cost per Lead on Facebook

By Michelle Richards | June 27, 2019

Facebook’s comprehensive targeting and audience options let you connect with people at all stages of their buying journey. Well step you through the 5 best ways to reach your audience and reduce your costs per lead on Facebook with Demographics, Split Testing, Lookalike Audiences, and more.

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The Advantages of Pay-Per-Click Advertising

The Advantages of Pay-Per-Click Advertising

By Michelle Richards | June 16, 2019

PPC (or Pay-per-Click) advertising is a digital marketing tactic that has become increasingly important over the past decade. Many business owners underestimate the benefits of PPC, and are missing out on a huge opportunity to grow their business.

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