The Rise of Data-Driven Marketing

The Rise of Data-Driven Marketing

By Michelle Richards | August 22, 2019

With business growth tied intimately to user experience, consumer data is now your most valuable marketing resource. Data-driven marketing strategies give you the insights you need to succeed. Data gives you the power to initiate personal and meaningful conversations with consumers – tailored to cater to their unique interests and behaviors, and offering solutions to their individual problems.

Read more
How to Win Your Competitors’ Customers

How to Win Your Competitors’ Customers

By Michelle Richards | July 10, 2019

What if you could get your ad directly in front of a ready-made target audience? What if you could use your competitors’ marketing budget to get leads for your business? Find out the best competitive marketing strategies and get tips on how to use competitive advertising to target your competitions’ customers across multiple channels.

Read more
5 Tips for Reducing Your Cost per Lead on Facebook

5 Tips for Reducing Your Cost per Lead on Facebook

By Michelle Richards | June 27, 2019

Facebook’s comprehensive targeting and audience options let you connect with people at all stages of their buying journey. Well step you through the 5 best ways to reach your audience and reduce your costs per lead on Facebook with Demographics, Split Testing, Lookalike Audiences, and more.

Read more
How to Improve Online Impressions of your Business

How to Improve Online Impressions of your Business

By Michelle Richards | June 26, 2019

Online impressions are created every time a consumer encounters (or doesn’t encounter!) your brand when looking for information. Impressions are created through your website, business listings, Facebook and Twitter pages, email communications, social media interactions, online reviews, and search engine results.

Read more
Defining Business Goals for a Bullet-Proof Marketing Strategy

Defining Business Goals for a Bullet-Proof Marketing Strategy

By Michelle Richards | June 11, 2019

Before jumping onboard with an exciting new marketing strategy to overhaul your business, it’s worthwhile breaking down your business goals and clearly defining marketing priorities for your company. Having a clear picture of your business’s current situation as well as your future goals will allow you to evaluate your marketing options.

Read more
Beginner’s Guide to Paid Search & Google Ads

Beginner’s Guide to Paid Search & Google Ads

By Michelle Richards | May 31, 2019

Our Google Ads guide for beginners will show you how paid search will help you reach new customers and grow your business. Learn how Targeting, Keywords, Quality Scores, and Effective Landing Pages will boost your conversion rates. Google Statistics for 2019-

Read more
Social Media Marketing for Beginners

Social Media Marketing for Beginners

By Michelle Richards | May 18, 2019

Need tips on how to promote your brand on Social Media?
Social media marketing is no longer optional for businesses in 2019. If you need customers, you need social media. The most successful way to market your business on social media is not to market it at all. Instead, build a community of engaged fans and loyal supporters who will share your passion with you. Social media is unique in providing an interactive platform that allows brands to engage and interact with their customers and target audience.

Read more
Killer Marketing Plans for Startups

Killer Marketing Plans for Startups

By Jeremy Louder | May 14, 2019

Need a plan and some advice for marketing your startup? Hit the ground running with digital marketing help from MercDigital. Finally taking that step to launch yourself into the business world can be exhilarating! Marketing a startup takes time and commitment. When you’re starting from scratch, you’re usually limited in the most important marketing resources – time, money, and experience.

Read more