Reputation

Are your happy customers telling people about your business?
Are your unhappy customers killing your online reputation?

MercDigital’s foolproof marketing approach makes it easy for you to identify the barriers to your business success and make the changes needed to see immediate results. While the end goal of any marketing strategy is to generate increased profits for your business, every aspect of any marketing plan boils down to three simple concepts:

      - Impression

      - Revenue

      - Reputation

Customer Satisfaction

Reputation

Build Your Brand’s Reputation for Integrity and Expertise

Reputation management aims to shape public perception of your brand by influencing online information and increasing the visibility of positive opinions. What people think of a brand influences everything about that brand. People won’t engage with your company if they don’t trust or believe in your brand’s message.

The only truly effective way to build a positive online reputation is through authentic engagement with your audience, great customer service, strong content marketing, and timely responses to brand mentions. Reputation management uses the concept of social proof to enhance your online standing through testimonials, social shares, and personal storytelling. Good Customer Experience Management processes encourage your happy customers to share their experiences with the world.

How To Improve Your Company's Reputation

How does your business maintain relationships with your customers?
How do you get repeat business?
How do you make sure your customers are happy after the sale?
How do you handle unhappy customers without it damaging the impression that potential new customers might have?
What are your business rivals doing?
How can you get one step ahead of the competition?

MercDigital has the answers you need. We offer a range of Customer Management tools and solutions for your Reputation Management challenges. With our help, your business will present consistent information across the web with social proof of customer engagement, responsiveness, and industry expertise. We'll use social listening to monitor business mentions, help you strengthen your online community, create effective customer loyalty programs, and show you how public opinion can be used to automatically nurture your leads.

MercDigital will actively monitor and manage your online reputation. We’ll cultivate a strong online reputation for your business through curation of informative reviewspremium online listings, and social media. We’ll monitor mentions of your business across the web including news sites, blogs, review platforms, and social networks. We’ll ensure the information presented about your business is accurate. We can highlight positive reviews, and help you manage negative sentiments. Real-time reports and alerts will show you how your brand is faring in online conversations. By compiling existing reviews about your company, products, and staff from around the web, we can help your business get an accurate picture of current customer service successes and areas with the greatest potential growth.

Our competitor benchmarking analysis will show you where you stand within your industry. We'll find out what your business rivals doing and show you how to get one step ahead of the competition. MercDigital will make you stand out with solid social proof of performance.

If existing negative online content is killing your business, repairing your reputation must be a priority. We can permanently remove damaging content on the internet from sites like Yelp, YouTube, Better Business Bureau, and more. Our Online Reputation Repair services help you to protect and defend your business name. Our expertise covers a range of business and personal services aimed at protecting your privacy and reputation. If old photographs, news articles, or private court documents are causing you professional embarrassment, you can do something about it! We'll remove inaccurate or embarrassing content and get it off your search results page.

If you need help to improve your business's reputation, or to cultivate a great relationship with your prospects and existing customers, the following range of marketing tactics and solutions will help you take control of your online reputation.

5Star Text Messages

5Star Text Messaging

Use text messages for an easy way to stay in touch with your customers. It’s interactive, immediate, cost-effective, and fully measurable.

business listing claim

Business Listing Claim

Secure your business reputation by claiming your listing across directories. Claiming a listing verifies you as the owner and proves that you are authorized to maintain the data displayed.
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business listing page build

Business Listing Page Build

Boost your online impact with a responsive, mobile-friendly business listing for your company optimized for local searches with Google Maps.
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Customer Voice

Customer Voice

This powerful customer feedback tool will help you use the voice of your loyal customers to improve word-of-mouth advertising and SEO.
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Email Campaign

Email Campaign

We'll grow your loyal customer base with a targeted mix of promotional emails, informative how-to articles, discount offers, special event emails, and helpful industry news topics.
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Email Marketing

Email Marketing

Email marketing is an inexpensive way to find new leads, send transactional emails, and stay top-of-mind with subscriber newsletters.
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Facebook Campaign

Facebook Campaign

Boost your digital advertising with a managed Facebook and Instagram Ad Campaign to extend your ad reach and conversion rates.
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Google Ads Campaign

Google Ads Campaign

Get on top of the Google search page and turn Google searches into new website and storefront visitors for your business.
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Google My Business Posts

Google My Business Posts

Stand out, and bring in more customers with regular posts, photos, events, and offers shared right to your Google Business profile each week.
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Loyalty Programs

Loyalty Programs

A Customer Loyalty Program is a great way to generate leads and nurture your existing customer base. Our tools make it easy!
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Reputation Management

Reputation Management

See where you stand with competitive benchmarking, business listing management, online monitoring, and review compilation.
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Review requests

Review Requests

Customers feel valued when their voice is heard. Managed reviews will improve your online reputation, strengthen customer’s loyalty, and increase sales..
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Review responses

Review Responses

MercDigital’s marketing strategists will help manage your reputation with active monitoring of online business mentions, and custom responses to all written positive and negative reviews.
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Social Marketing

Social Marketing

Our tools will help create a streamlined process for managing your presence across channels and posting on social media.
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Social Media Page Build

Social Page Build

MercDigital can get you listed across a range of social channels including Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest for Business, or Foursquare account.
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Social Media Posts

Social Posts - Managed

Our social media strategists can help you maintain your social media presence by preparing and publishing regular social posts.
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Social Tracking

Social Tracking & Analytics

Improve your ROI. Find out which social channels are delivering more traffic, engagements, and conversions for your business.
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Video Marketing

Video Marketing

Stand out with unique company videos. Use professional videos for promotions, new product releases, how-to explainers, and more.
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Video Reviews

Video Reviews

Highlight your brand and products with video testimonials. We make it easy to present social proof with video reviews from real-life customers.
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Website Optimization

Website Conversion Optimization

Audit, test, and optimize your website for higher conversion rates. Reduce the cost per acquisition for PPC campaigns and digital advertising.

Live Chat

Website Live Chat

77% of consumers agree that Live Chat improves a business's reputation. Offer a convenient connection for customer conversations with a widget for your website.

Website Maintenance and Management

Website Maintenance

We make it easy to manage and maintain the backend of your website – we offer managed web hosting, backups, security, content updates, and website import services.
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Use the content filter to browse our articles and help pages for great advice tailored to help you improve your business's online Reputation.

Beat Churn with Online Reputation Management

We all know that a business’s online reviews and reputation is vitally important, but how reviews are managed may be even more critical. Research shows that businesses who work to improve their online reputation see far better customer retention rates. But that’s not all: it’s the method used to manage your business reputation that matters most.

The Rise of Data-Driven Marketing

With business growth tied intimately to user experience, consumer data is now your most valuable marketing resource. Data-driven marketing strategies give you the insights you need to succeed. Data gives you the power to initiate personal and meaningful conversations with consumers – tailored to cater to their unique interests and behaviors, and offering solutions to their individual problems.

Understanding Native Advertising in 2019

As sponsored content becomes the biggest trend for digital advertising in 2019, find out how your business can benefit from native ads. Well-crafted native content leaves your audience with a favorable impression of your brand and faith in your expertise. It makes your brand look more credible, memorable, and, most importantly, trustworthy.

Lead Management Solutions for Your Business

Your business needs a streamlined process to attract buyers, nurture them, and then deliver win-ready leads straight to your sales team. MercDigital’s lead generation tactics will help your company increase brand awareness, engage your audience, build relationships, generate qualified leads, and ultimately close more deals.

How to Win Your Competitors’ Customers

What if you could get your ad directly in front of a ready-made target audience? What if you could use your competitors’ marketing budget to get leads for your business? Find out the best competitive marketing strategies and get tips on how to use competitive advertising to target your competitions’ customers across multiple channels.

How to Improve Online Impressions of your Business

Online impressions are created every time a consumer encounters (or doesn’t encounter!) your brand when looking for information. Impressions are created through your website, business listings, Facebook and Twitter pages, email communications, social media interactions, online reviews, and search engine results.

Digital Marketing Strategies with the Best Returns

Your customers and prospects are almost always online. Consumers are looking to engage with their favorite brands. People are actively searching for new information and answers to their questions. An effective digital marketing strategy provides your company with the best plan of action required to engage with your prospects and customers.

Using Video Content to Boost Conversion Rates

If you’re not using video in your marketing, you’re missing out. Video is recognized as the most dynamic content medium for advertising and audience engagement in 2019. Businesses need video content to survive and thrive online. Video ads are a great way to keep up with current digital marketing trends and people’s love of immersive content.

Defining Business Goals for a Bullet-Proof Marketing Strategy

Before jumping onboard with an exciting new marketing strategy to overhaul your business, it’s worthwhile breaking down your business goals and clearly defining marketing priorities for your company. Having a clear picture of your business’s current situation as well as your future goals will allow you to evaluate your marketing options.

Using Facebook Ads in your Marketing Campaign

Facebook Statistics for 2019- Facebook is the most popular social network channel in the world. 1.6 billion people worldwide are connected to a small business on Facebook. More than two billion people use Facebook every month. 1.56 billion people worldwide check their Facebook account daily. In the United States, 82% of internet users aged 18 – 29 years have an active Facebook account.

Do I Need a Business Listing?

Many business owners are so focused on the larger projects of website design and social media that they overlook the need for a Business Listing. However, these straightforward listings play a vital role in reputation, rankings, and revenue. While it can be time-consuming to claim an existing business listing or to submit your company data to the many different directories, inclusion in most directories and local data indexes is free.

Social Media Marketing for Beginners

Need tips on how to promote your brand on Social Media? Social media marketing is no longer optional for businesses in 2019. If you need customers, you need social media. The most successful way to market your business on social media is not to market it at all. Instead, build a community of engaged fans and loyal supporters who will share your passion with you. Social media is unique in providing an interactive platform that allows brands to engage and interact with their customers and target audience.

Killer Marketing Plans for Startups

Need a plan and some advice for marketing your startup? Hit the ground running with digital marketing help from MercDigital. Finally taking that step to launch yourself into the business world can be exhilarating! Marketing a startup takes time and commitment. When you’re starting from scratch, you’re usually limited in the most important marketing resources - time, money, and experience.

Let MercDigital’s simple IRR marketing philosophy work for you. 
We can turn your advertising dollars into pure profit.

Find out more about the range of solutions MercDigital offers for improving your business:

IMPRESSION

Are potential customers able to easily find your business online and in local searches? Are you delivering a great first impression when people do find you online?

REVENUE

Your business success relies upon your ability to constantly increase your revenue and profit. Are you doing everything you can to improve your business returns?

REPUTATION

Do you need to improve your reviews and online reputation? Share your successes and increase the visibility of positive opinions with reputation management.

Complete Range of Marketing Services

Our Knowledge

We focus on data-driven research & analytics, SEO, paid search, PPC, written & video content, social media, audience engagement, targeted conversion, and direct-response advertising. Need advice on planning a successful marketing campaign, or inspiration for boosting sales and improving your ROI? Browse our latest marketing articles here...

Let MercDigital Handle Your Marketing

Why Work With Us?

The MercDigital team will oversee all aspects of your digital marketing efforts. We take a hands-on approach for fully managed digital marketing campaigns. Comprehensive, real-time reporting keeps you up-to-date with the impact of your advertising strategies.

Increase your ROI

Our Philosophy

Your success is our success. Our sole purpose is to generate tons of new revenue for our clients! We want to kickstart your business with traffic generation, conversion, retargeting, and customer nurturing strategies that keep your customers happy.

Frequently Asked Questions

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What Others Are Saying

Sales went through the roof with the new email marketing and review requests systems MercDigital put in place. Working with their reps was easy and reassuring. I couldn’t believe how easy it was to bring in more customers.

Our company hadn’t kept up with Facebook and social media. We had information to put online but no time or experience with how to market ourselves in that format. Getting blog posts written and help setting up our social media presence was exactly what we needed to reach audiences we were missing out on.

About Us

Our highly talented team of digital strategists, content marketers, social media specialists, and designers will help you reach your growth goals. We take a results-driven approach using analytics and reporting systems with full transparency, so you stay in control.
MercDigital

Recent Posts

  • Revenue and Online ReviewsThe Cost of Bad Reviews
    Poor online reviews have the power to destroy your business. No matter how great your business is, a poor online reputation can undermine years of hard work. If your business is suffering at the hands of online review sites, there’s a few simple actions you can take that will make a significant impact on business revenue. […]
  • Angry Customers or Ex-EmployeesRepair and Protect your Online Reputation
    Is a bad Yelp rating killing your business's reputation? Are malicious rumors harming your good name? Are you a professional with damaging and embarrassing content appearing in your online searches? It is possible to repair and protect your reputation! […]
  • Beat Churn with Online Reputation Management
    We all know that a business’s online reviews and reputation is vitally important, but how reviews are managed may be even more critical. Research shows that businesses who work to improve their online reputation see far better customer retention rates. But that’s not all: it’s the method used to manage your business reputation that matters most. […]