Knowledge

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Revenue and Online Reviews

The Cost of Bad Reviews

By Michelle Richards | Oct 23, 2019

Poor online reviews have the power to destroy your business. No matter how great your business is, a poor online reputation can undermine years of hard work. If your business is suffering at the hands of online review sites, there’s a few simple actions you can take that will make a significant impact on business revenue.

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Angry Customers or Ex-Employees

Repair and Protect your Online Reputation

By Michelle Richards | Oct 11, 2019

Is a bad Yelp rating killing your business’s reputation? Are malicious rumors harming your good name? Are you a professional with damaging and embarrassing content appearing in your online searches? It is possible to repair and protect your reputation!

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Beat Churn with Online Reputation Management

By Michelle Richards | Sep 5, 2019

We all know that a business’s online reviews and reputation is vitally important, but how reviews are managed may be even more critical. Research shows that businesses who work to improve their online reputation see far better customer retention rates. But that’s not all: it’s the method used to manage your business reputation that matters most.

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Data Driven Marketing Strategy

The Rise of Data-Driven Marketing

By Michelle Richards | Aug 22, 2019

With business growth tied intimately to user experience, consumer data is now your most valuable marketing resource. Data-driven marketing strategies give you the insights you need to succeed. Data gives you the power to initiate personal and meaningful conversations with consumers – tailored to cater to their unique interests and behaviors, and offering solutions to their individual problems.

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Guide to Native Advertising

Understanding Native Advertising in 2019

By Michelle Richards | Aug 13, 2019

As sponsored content becomes the biggest trend for digital advertising in 2019, find out how your business can benefit from native ads. Well-crafted native content leaves your audience with a favorable impression of your brand and faith in your expertise. It makes your brand look more credible, memorable, and, most importantly, trustworthy.

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Lead Generation and Lead Management

Lead Management Solutions for Your Business

By Michelle Richards | Jul 20, 2019

Your business needs a streamlined process to attract buyers, nurture them, and then deliver win-ready leads straight to your sales team. MercDigital’s lead generation tactics will help your company increase brand awareness, engage your audience, build relationships, generate qualified leads, and ultimately close more deals.

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How to Win your Competitors’ Customers

How to Win Your Competitors’ Customers

By Michelle Richards | Jul 10, 2019

What if you could get your ad directly in front of a ready-made target audience? What if you could use your competitors’ marketing budget to get leads for your business? Find out the best competitive marketing strategies and get tips on how to use competitive advertising to target your competitions’ customers across multiple channels.

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Importance of Online Reviews for Businesses

How Important are 5-Star Online Reviews?

By Michelle Richards | Jul 3, 2019

Your business’s online reputation can be your strongest asset or your biggest liability. A great reputation depends upon having the trust of your audience. Find out why your business needs great online reviews, how to get them, and how to use your reviews to win more clients.

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educe cost per lead on facebook

5 Tips for Reducing Your Cost per Lead on Facebook

By Michelle Richards | Jun 27, 2019

Facebook’s comprehensive targeting and audience options let you connect with people at all stages of their buying journey. Well step you through the 5 best ways to reach your audience and reduce your costs per lead on Facebook with Demographics, Split Testing, Lookalike Audiences, and more.

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Improve Online Impressions

How to Improve Online Impressions of your Business

By Michelle Richards | Jun 26, 2019

Online impressions are created every time a consumer encounters (or doesn’t encounter!) your brand when looking for information. Impressions are created through your website, business listings, Facebook and Twitter pages, email communications, social media interactions, online reviews, and search engine results.

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