Digital Marketing Tools & Tactics

Paid Google Ads

Paid Search and PPC Tactics

Turn Google searches into new website and storefront visitors for your business.


Google Ads (previously Google AdWords) is an online advertising platform following the Pay-Per-Click model. Advertisers display brief advertisements on the Google search results page and pay each time a consumer clicks on their link.


Google Ad campaign management can be time-consuming, especially if you’re not familiar with the best way to structure your campaign. Managing and bidding on keyword lists, setting negative keywords, creating optimized ad content, improving your Quality Scores, and building high-conversion landing pages to tie in with your campaign takes experience. MercDigital can manage your search and display ad campaigns from initial ad creation through to deployment, A/B tracking, and optimization.

Why Advertise on Google?

Get found on Google Search

Google has become one of the world's most powerful and influential brands. Consumers have come to place a great amount of trust in Google when it comes to finding information and making purchase decisions. It is essential that businesses are equipped with the best possible Google ranks, ratings, and ad placements if they want to drive genuine traffic to their websites or local storefronts.

Getting on top, and staying on top, of Google’s search results page requires a comprehensive SEO strategy with fresh and relevant written content, on-going keyword analysis, and website optimization. The best way to improve your long-term organic search performance is through great on-page and off-page SEO – a fantastic website with well-structured links and a blog with content that is unique, relevant, and actionable. Unfortunatlely, organic SEO takes time.

Give your business a kickstart with a Paid Google Ads campaign. Ranking highly on Google Ads will get your brand noticed and bring new leads to your website and store.

The most powerful marketing campaigns include a combination of Search Engine Optimization, Social Media Marketing, and Paid Google Ads. Together, these three marketing strategies will boost awareness of your business, improve your reputation, and make it easy for potential customers to choose you over your competitors.  

MercDigital can provide paid search marketing services for:

Understanding Google Ads

Google Ads formats include:

  • Search Ads that appear as text results on the Google results page. Search Ads also come with a range of Ad Extensions.
  • Display Ads (usually image-based) that appear across the Google Display Network (which includes YouTube, Gmail, mobile aps, and over 2 million websites). Display Ads get your advertisement in front of a wider audience.
  • Video Ads that appear as advertisements within YouTube.
  • Location Ads that appear on Google Maps within search results page. Advertising on Google Maps is a powerful way to attract local customers.
Google Search Ads
Google Location Ad

The benefits of Google Ads include-

  • Complete control over your budget.
  • Ability to easily reach more people on mobile and desktop.
  • Flexible Targeting and Keyword options for optimized ad spend.
  • Tailored ads to meet your specific business goals.
  • Analytics to measure performance so you know what works.


Google Campaign with Landing Page and Premium Tracking

To get the most out of your Google Ads, it's important to tailor them towards the business goals you're trying to achieve and know what data is most relevant to those goals. MercDigital’s strategists will discuss your business goals and set Key Performance Indicators so you can measure performance. We’ll tie your KPIs to metrics that allow you to clearly see whether you're getting a profitable return for the money you're investing in paid search. Clear reporting, conversion tracking, and ROI data allows you to make informed decision on future ad spend and keyword selection.

Our expanded Digital Ads and Google Search Campaign offers call tracking, conversion tracking, and a custom designed landing page website if required. This package requires a minimum three month commitment.

Find out more about the pros and cons of Google Ads or read our Google Ads for Beginners guide to see how paid search can boost your business. 

Adwords dashboard

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We focus on data-driven research & analytics, SEO, paid search, PPC, written & video content, social media, audience engagement, targeted conversion, direct-response advertising, and professional website design. See the full range of MercDigital marketing strategies, tactics, and tools here...

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