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educe cost per lead on facebook

5 Tips for Reducing Your Cost per Lead on Facebook

By Michelle Richards | Jun 27, 2019

Facebook’s comprehensive targeting and audience options let you connect with people at all stages of their buying journey. Well step you through the 5 best ways to reach your audience and reduce your costs per lead on Facebook with Demographics, Split Testing, Lookalike Audiences, and more.

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Improve Online Impressions

How to Improve Online Impressions of your Business

By Michelle Richards | Jun 26, 2019

Online impressions are created every time a consumer encounters (or doesn’t encounter!) your brand when looking for information. Impressions are created through your website, business listings, Facebook and Twitter pages, email communications, social media interactions, online reviews, and search engine results.

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Digital Marketing Strategies with the Best Returns

Digital Marketing Strategies with the Best Returns

By Michelle Richards | Jun 21, 2019

Your customers and prospects are almost always online. Consumers are looking to engage with their favorite brands. People are actively searching for new information and answers to their questions. An effective digital marketing strategy provides your company with the best plan of action required to engage with your prospects and customers.

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Using Video Content to Boost Conversion Rates

Using Video Content to Boost Conversion Rates

By Michelle Richards | Jun 19, 2019

If you’re not using video in your marketing, you’re missing out. Video is recognized as the most dynamic content medium for advertising and audience engagement in 2019. Businesses need video content to survive and thrive online. Video ads are a great way to keep up with current digital marketing trends and people’s love of immersive content.

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benefits of pay per click advertising

The Advantages of Pay-Per-Click Advertising

By Michelle Richards | Jun 16, 2019

PPC (or Pay-per-Click) advertising is a digital marketing tactic that has become increasingly important over the past decade. Many business owners underestimate the benefits of PPC, and are missing out on a huge opportunity to grow their business.

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Defining Business Goals for Bullet-Proof Marketing Strategies

Defining Business Goals for a Bullet-Proof Marketing Strategy

By Michelle Richards | Jun 11, 2019

Before jumping onboard with an exciting new marketing strategy to overhaul your business, it’s worthwhile breaking down your business goals and clearly defining marketing priorities for your company. Having a clear picture of your business’s current situation as well as your future goals will allow you to evaluate your marketing options.

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MercDigital Email Campaign

Grow Your Business with Email Marketing

By Michelle Richards | Jun 6, 2019

Email marketing is still one of the most direct and effective ways of connecting with your leads, nurturing them, and turning them into loyal customers. Effective marketing emails will convert prospects into new customers, and turn casual buyers into loyal fans of your brand. Email marketing is also a great tactic for lead acceleration.

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MercDigital Paid Search Google Ads Campaign Services

Beginner’s Guide to Paid Search & Google Ads

By Michelle Richards | May 31, 2019

Our Google Ads guide for beginners will show you how paid search will help you reach new customers and grow your business. Learn how Targeting, Keywords, Quality Scores, and Effective Landing Pages will boost your conversion rates. Google Statistics for 2019-

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Using Facebook Ads for Your Business

Using Facebook Ads in your Marketing Campaign

By Michelle Richards | May 28, 2019

Facebook Statistics for 2019-
Facebook is the most popular social network channel in the world.
1.6 billion people worldwide are connected to a small business on Facebook.
More than two billion people use Facebook every month.
1.56 billion people worldwide check their Facebook account daily.
In the United States, 82% of internet users aged 18 – 29 years have an active Facebook account.

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Do I need a Business Listing

Do I Need a Business Listing?

By Michelle Richards | May 23, 2019

Many business owners are so focused on the larger projects of website design and social media that they overlook the need for a Business Listing. However, these straightforward listings play a vital role in reputation, rankings, and revenue. While it can be time-consuming to claim an existing business listing or to submit your company data to the many different directories, inclusion in most directories and local data indexes is free.

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